How to Price Handmade Items So Every Sale Actually Pays You
Most makers price by feel: what looks right next to similar items, or what feels polite to ask. Handmade Price starts from what one piece really costs you — materials, your time, packaging and the marketplace's cut — and tells you the price that covers all of it, plus what you truly keep.
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The problem
Handmade sellers lose money in quiet ways. The beads were bought in a pack of a hundred, so nobody works out the cost of the thirty in one bracelet. The two hours of work are not counted at all, because it feels strange to pay yourself. Then the marketplace takes its share: on Etsy, a USD 0.20 listing fee, a 6.5% transaction fee on the price plus shipping, a payment processing fee that depends on your bank's country (3% + USD 0.25 in the United States), and 12–15% more when a sale comes through Etsy's Offsite Ads. You can sell a lot, look busy and still earn less than you think. And it is an awkward question to ask anyone out loud: am I charging too little?
How Handmade Price (Craft Pricing Calculator) works
- List the materials for one piece the way you bought them: what you paid for the pack, how many were in it, and how many one piece uses. The app does the division.
- Add your minutes and your hourly rate, plus packaging, the shipping you pay and a little for tools and wear. That total is your cost to make one — with your time already paid.
- Pick where you sell. Etsy's fees are built in for the United States, the UK, the eurozone, Canada, Australia, India, Mexico, the Philippines, Indonesia and Vietnam, each marked with the date we checked them and editable. For direct sales, add only your card reader's cut.
- Choose the profit you want on top of your pay. The suggested price covers everything; tap "Show the maths" to see every line, from the beads to the last fee.
What you get
- Built up from cost, not guessed down from competitorsMost fee calculators start from a price you already picked. Handmade Price starts from what the piece costs, then solves for the price that leaves the profit you asked for after every fee — rounded up so the fees, rounded like on your statement, never eat into it.
- The real take-home, and what an ad sale costsFor every price you see the fees, the take-home after fees, your cost, your profit, your margin and what your hour really earned. On Etsy it also shows what the same sale leaves you if it came from an Offsite Ad — or you can price every sale as if it did.
- Wholesale and retail in one glanceThe classic handmade rule of thumb — wholesale at twice your cost, retail at twice wholesale — sits next to the suggested price, so you can see whether a shop order or a craft fair price still works.
- Saved products that warn you when fees changeSave your items and come back when a marketplace changes its fees. Edit the fee once and every saved product recalculates, with the ones now below your target margin flagged and a new suggested price shown. Free keeps five products; Pro ($1 once) keeps unlimited, adds Shopee, Tokopedia and Mercado Libre fee sheets, a reverse calculator for your own price, and CSV export.
Private by design
Your costs, rates and prices are business information, and Handmade Price keeps them on your device only: no account, no server, no analytics, and no connection to Etsy or any other marketplace. The app never reads your shop or your orders. The only thing ever sent anywhere is the licence key, once, if you unlock Pro. It is a calculator, not tax or accounting advice — tax is simply a percentage you choose to set aside.
Free vs Pro
FAQ
What fees does Etsy charge, and are they in the app?
Etsy charges a USD 0.20 listing fee, a 6.5% transaction fee on the item price plus shipping, and a payment processing fee that depends on the country of your bank account — for example 3% + USD 0.25 in the United States, 4% + GBP 0.20 in the UK and 4% + EUR 0.30 in the eurozone. Offsite Ads add 15% (12% for shops over USD 10,000 a year) on orders they bring in, capped at USD 100 per order. These are built in, dated September 2026, linked to Etsy's own fee pages, and every number can be edited.
Why doesn't the app fill in Shopee, Tokopedia or Mercado Libre fees for me?
Their fees depend on your country, product category, shop type and the programs you join, and they change often. Rather than show a number that might be wrong for you, the Pro fee sheets name each fee line the way the marketplace does and ask you to copy the percentages from your seller centre once. After that, one edit updates every product.
Should I really charge for my time?
If you don't, the price only works while you are willing to work for free. Putting your minutes and an hourly rate into the cost means your time is paid first and profit comes on top. The result also shows what your hour actually earned at the price you chose, which makes underpricing easy to spot.
What does the reverse calculator do?
With Pro you can type the price you want to charge — or tap the wholesale or retail tile — and see the fees, take-home, profit and margin at that price. If it doesn't cover your costs, the result turns red and says so plainly.
Is Handmade Price free?
Yes. The full formula, Etsy fees for every supported country, direct and custom fees, and five saved products are free forever. Pro is $1 once — not a subscription — for unlimited products, Shopee, Tokopedia and Mercado Libre fee sheets, the reverse calculator and CSV export.